Type as Art

Date: November 29th, 2009

Time: 7:00

Place: "History of Graphic Design" pg. 392

This is a clever example of "type as art" I found in my historical survey book. It is a double page advertisement from Woman's Day magazine, encouraging the the reader to "Go out to get Woman's Day." To emphasize this action, it uses the two perfectly round Futura o's to form the tires of a bike. It is a simple but clever idea that helps to make the ad very effective.