Wednesday, October 14, 2009

"Bad" Typography

Date: October 14th, 2009
Time: 9:30
Location: My room

This is a flyer for the Dixon Creamery that I have in my room. Besides the logo, it is actually well designed. However, the logo is beyond horrible. The word "Dixon" is the worst offender. It is repeated on top of itself four times: red in back, then white, then black, and then the front, which has four different colors. I will give them credit for following through with the unreadability, though. They also made the "o" a thinner weight than all the other letters and stretched the "x" to a ridiculous width. Also, to add to this mess, "creamery" is in a completely different font, with a thin red outline floating over it.

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